HOPE FOR CHILDREN
As a part of our social engagement program in education in 2014, we partnered with Samsung for the project ‘Creating Shared Values’ through ‘Hope for Children program’.
AUDIO LIBERARY PROJECT
Audio Library Project was a local project to build and equip audio library for blind children in low-income cities of Iran. The project aimed at raising voices by inviting people to donate their voices and narrate stories as audiobooks.
The project started in 2012, and by the end of 2013, six libraries had already started working.
In 2014, we built, equipped and celebrated the opening ceremonies of six centers in cities of: Zahedan, Gorgan, Ahwaz, Kermanshah, Birjand and Borujird.
THEY SEE WITH YOUR VOICE
In order to reinforce the voice of Hope for Children program, we introduced Mahtab Keramati, Iranian popular superstar, philanthropist and Unicef Goodwill Ambassador as the campaign ambassadress.
More than 3,000 people participated in the program. The donators recorded a sample of their voice and uploaded them on www.hopeforchildren.ir. More than 350 donators were invited to studios to record their audio stories for differently-abled blind kids in 12 cities around the country.
The partners in different cities included:
Iran Association for the Blind, Welfare Organization, White Cane Organization, National libraries organization; and Ministry or Education and local association in each city
“THE VOICE” LOUD ENOUGH TO BE HEARD
More than 20 Iranian celebrities volunteered to participate the cause.
ONLINE DOMINANCE
Online communication consisted of the following:
W E B S I T E
An interactive website for both sharing information and engaging audience in Audio Library project.
F A C E B O O K
A proactive fan club on Facebook with regular interactive content with more than 6,000 fans.
B A N N E R
Banner advertisements of the website with more than 2 hundred million impressions and 150 thousand click to the website.
Y O U T U B E
Youtube (also local Aparat) channels to share videos of the campaign featuring the campaign ambassadress, Mahtab Keramati.
TRADITIONAL ROADSIDE BILLBOARD
REINFORCING THE IMPACT OF OUR STORY
There were 28 billboards around Tehran for two months to increase the public awareness, and invite citizens to participate in donating their voices for Audio Library Project.
