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PARTNERSHIP WITH SAMSUNG SAMRT CLASSROOM PROJECT

SAMSUNG’S PARTNER

As a technology and innovation leader in the world, it is Samsung’s global commitment to help equipping schools in lower-class regions. We were honored to be Samsung’s partner in the Smart Classroom Project.

 

SAMSUNG SMART CLASSROOM

The project started in 2013 when three classrooms in three schools in lower-class regions in Tehran were selected and equipped with Smart Classroom equipment. In 2014, in collaboration with Ministry of Education of Iran, and Ta’aly NGO, we selected ten classrooms in ten schools and equipped them during the three months of summer. More than 20 prominent Iranian celebrities volunteered to participate in the cause.

 

 

GIVING LIFE TO THE “FUTURE CLASSES”

We organized more than 20 sessions of decision-making, discussions and trainings with managers of Ministry of Education to help improve the subjects and content. We used the materials in the ten equipped classes to educate children on subjects that would help them live better lives in the future. Students received training on environment, technology, research, self-presentation, teamwork, and other practical subjects. Equipping ten classrooms in different parts of the province, as well as documenting the process, along with the ambassadress’ publicity took place in a week; followed by tremendous word of mouth and indirect media coverage.

 

GIVING LIFE TO THE “FUTURE CLASSES”

More than 20 prominent Iranians celebrities volunteered to participate in the cause.

 

PUBLIC RELATIONS CAMPAIGN

We started the PR campaign with a tea party with influential chief editors of important press in Iran with Samsung CEO and the campaign ambassadress. We received 12 press releases, six of which for PR gatherings before each opening ceremony, during occasional activities and regular updates throughout the launch of the project in 2014.

 

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