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In February 2024, Rouzaneh introduced the “Equity 2024” campaign. This campaign was designed to enhance brand awareness while cultivating a deeper, more playful connection with consumers. With an emphasis on both functional and emotional benefits, Rouzaneh encouraged consumers to break free from routines and adopt a playful perspective.
In February 2024, Rouzaneh introduced the “Equity 2024” campaign. This campaign was designed to enhance brand awareness while cultivating a deeper, more playful connection with consumers. With an emphasis on both functional and emotional benefits, Rouzaneh encouraged consumers to break free from routines and adopt a playful perspective.
In February 2024, Rouzaneh introduced the “Equity 2024” campaign. This campaign was designed to enhance brand awareness while cultivating a deeper, more playful connection with consumers. With an emphasis on both functional and emotional benefits, Rouzaneh encouraged consumers to break free from routines and adopt a playful perspective.
The campaign drew inspiration from the unique personality of Rouzaneh’s mascot, whose playful twists embody the essence of the brand. This playful approach aimed to captivate audiences and engage them through an upbeat, relatable message.
The brand tagline, along with he campaign’s key visuals, was crafted to convey Rouzaneh’s lighthearted and playful spirit. Each element was thoughtfully designed to echo brand mascot’s lively nature and invite consumers to experience the brand’s creative, joyful personality.
The brand tagline, along with he campaign’s key visuals, was crafted to convey Rouzaneh’s lighthearted and playful spirit. Each element was thoughtfully designed to echo brand mascot’s lively nature and invite consumers to experience the brand’s creative, joyful personality.
The brand tagline, along with he campaign’s key visuals, was crafted to convey Rouzaneh’s lighthearted and playful spirit. Each element was thoughtfully designed to echo brand mascot’s lively nature and invite consumers to experience the brand’s creative, joyful personality.
To bring the spirit of playfulness to life, Rouzaneh introduced limited-edition packaging inspired by brand mascot’s whimsical
style. These designs incorporated vibrant visuals and elements of surprise, adding a unique collectible aspect to Rouzaneh’s
product line. or the limited edition, Rouzaneh introduced three unique designs for roundbox packagings, each
one a direct adaptation of the campaign’s key visual, ensuring consistency across the brand experience.
To bring the spirit of playfulness to life, Rouzaneh introduced limited-edition packaging inspired by brand mascot’s whimsical
style. These designs incorporated vibrant visuals and elements of surprise, adding a unique collectible aspect to Rouzaneh’s
product line. or the limited edition, Rouzaneh introduced three unique designs for roundbox packagings, each
one a direct adaptation of the campaign’s key visual, ensuring consistency across the brand experience.
To bring the spirit of playfulness to life, Rouzaneh introduced limited-edition packaging inspired by brand mascot’s whimsical
style. These designs incorporated vibrant visuals and elements of surprise, adding a unique collectible aspect to Rouzaneh’s
product line. or the limited edition, Rouzaneh introduced three unique designs for roundbox packagings, each
one a direct adaptation of the campaign’s key visual, ensuring consistency across the brand experience.
Inside each roundbox packaging, consumers found a random selection of eight to ten exclusive sticker designs on portion packs, each crafted to reflect the concept that “every person has their own style or signature of playfulness.” This extra layer of personalization added a memorable, collectible aspect to the product, enhancing Rouzaneh’s playful connection with consumers.
Inside each roundbox packaging, consumers found a random selection of eight to ten exclusive sticker designs on portion packs, each crafted to reflect the concept that “every person has their own style or signature of playfulness.” This extra layer of personalization added a memorable, collectible aspect to the product, enhancing Rouzaneh’s playful connection with consumers.
Inside each roundbox packaging, consumers found a random selection of eight to ten exclusive sticker designs on portion packs, each crafted to reflect the concept that “every person has their own style or signature of playfulness.” This extra layer of personalization added a memorable, collectible aspect to the product, enhancing Rouzaneh’s playful connection with consumers.
The playful key visuals extended beyond packaging and were prominently displayed in outdoor advertising in 8 major cities. Strategic placements helped create an engaging brand presence, reinforcing the message across key urban locations across Iran.
The playful key visuals extended beyond packaging and were prominently displayed in outdoor advertising in 8 major cities. Strategic placements helped create an engaging brand presence, reinforcing the message across key urban locations across Iran.
The playful key visuals extended beyond packaging and were prominently displayed in outdoor advertising in 8 major cities. Strategic placements helped create an engaging brand presence, reinforcing the message across key urban locations across Iran.
On Instagram, Rouzaneh amplified the campaign’s message through interactive content that highlighted both the product’s qualities and the “taste of playfulness” theme. Engaging posts invited followers to embrace playfulness and experience Rouzaneh’s spirit across digital platforms.
On Instagram, Rouzaneh amplified the campaign’s message through interactive content that highlighted both the product’s qualities and the “taste of playfulness” theme. Engaging posts invited followers to embrace playfulness and experience Rouzaneh’s spirit across digital platforms.
On Instagram, Rouzaneh amplified the campaign’s message through interactive content that highlighted both the product’s qualities and the “taste of playfulness” theme. Engaging posts invited followers to embrace playfulness and experience Rouzaneh’s spirit across digital platforms.
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