Ermenegildo Zegna's "Made to Measure" Event
Oct 7th 2012
Ermenegildo Zegna's passion for personalization is a promise to deliver perfectly tailored made-to-measure attire designed for individual needs. In an elegant three-day event, we managed
Ermenegildo Zegna's "Su Misura" (made-to-measure) in October 2012.
Around 60 Iranian VIPs were invited to visit Zegna's two Italian tailors, Salvatore Starace and Dario Ravessoud, to select the style, fabric, and particulars, including the lining, buttons, buttonholes, lapels, and cuffs, to create custom apparel best suited for each individual character.
Tehran "Su Misura" was one of the most successful luxury events which created a lot of word-of-mouth, as well as breaking the brands sales rate in its history in Iran.