FACTIS is a Spanish brand that has been producing erasers for around a century. It has also added other stationery items to its basket.
Although the brand has been selling for more than 40 years in Iran, it did not have much brand awareness among people, nor was it much visible in point of sales.
All people have used the products, yet almost nobody had paid attention to the brand of the eraser they had used. Instead of generating new ideas as if the brand were totally a new one, we decided to bring all the memories people had with the products, in front of their eyes. The slogan of "Good sense of childhood...", which became the main message of all its advertising campaigns.
Since the red and dark blue model is associated with good memories of Iranian people's childhood, these colors were used as the corporate colors. Fresh and interactive photography is used as a tool to show the good sense of childhood: