Air Quality Control Company (Tehran Municipality)
Last year an NGO-like movement began to be structured and after Tehran Mayor (Mr. Ghalibaf) appreciated and admired the ideas of this team, they started a campaign called "The Blue Sky". This campaign was an effort for the sake of humanity and specially Tehran citizens. The step of the campaign was to educate people and to give them enough information about what they can do and what they should expect from the government.
After various ongoing brainstorming meetings, we came to the conclusion that the first message of the campaign was to make people aware of two facts:
1- Everyone has her/his own role in Tehran pollution and everyone should take a step forward.
2- People should be more engaged with social campaigns in order to experience a better society life.
The result was a visual guideline and website user interface which were a part huge "Blue Sky" campaign.