Brand Construction: A product/service need to have an adequate image in the mind of its audience. Precise market researches with meticulous analysis gives us the right brand image which could match our client's business plan. The brand essence and brand mantra is designed, and we have a clear understanding of the brand ourselves.
Marketing Guideline: The brand needs to be consistent in the image it shows to the audience; thus, a practical marketing guideline is designed carefully to keep all the campaigns integrated.
Brand Promotion: After the right brand image for the product/service constructed on papers, the audience yet does not have any idea about it. This is where we must effectively communicate with the audience, creatively and smartly implying the brand's image in the mind of the audience.
Brand Reminder: Consistency in communication with the audience is required. Gaining advantages of a well-defined the marketing guideline, other advertising agencies everywhere around the world can integrate and adapt their campaigns to the original brand essence, which reinforces the impact of all advertisements.
Adaptations and Localizations: Expanding the brand image in new societies require the campaigns to adapt themselves to the societies are going to be exposed to which is in fact, foreseen in the marketing guideline in the early stages of brand construction.